How Facebook use your data for advertisement | Things you should know
We all know about Cambridge analytica case and how they have used Facebook to steal data of millions of users and now Facebook is in trouble well Mark Zuckerberg is in trouble along with his company and their invested money on facebook. What if I say Facebook is still using your data for advertisement?
Yes that is correct facebook makes money with us and we are not the consumers but in reality, we are the product. Advertisers put ads on Facebook because we use Facebook and while talking to our friends and posting status we also see their ads and this is how Facebook makes money from advertisers.
Well, how do advertisers know that we might show interest in their products? Facebook tracks your likes and dislikes and what you do on Facebook and according to that shows you ads related to your interests and activity.
For example, I like mobiles phones and gadgets and I am following some facebook pages related to technology and other tech stuff or most of my likes pages on Facebook are related to technology and Facebook knows this fact very well.
Now whenever any tech advertiser put ads on facebook there are huge chances that I will get that ad on my homepage or while I am checking my facebook timeline. These ads are called targeted ads which are based on targeted audience. So on a final note facebook use your likes and dislikes to show you ads and it is unethical to share your interests and likes without your permission. Things like your family details and personal details should not be shared with anyone and any cost. I hope now you have the idea or Facebook and its data using policy.